Hasta La Ideas

Susan Sellers, founding partner and creative director of New York-based design consultancy 2×4, is moving on up, to the East Side, where on Monday, June 24, she’ll begin her new role as head of design at the Metropolitan Museum of Art. In overseeing the museum’s department of design, Sellers will lead a cadre of specialists–in installation, graphic, and lighting design–that attend to everything from signage and printed materials to exhibitions and gallery installations.

Sellers, who is also senior critic in graphic design at Yale School of Art, comes to the Met with extensive experience working with museums. 2×4 has developed graphic identities for the likes of PS1 and the Brooklyn Museum, and Sellers has cultivated the studio’s approach to brand identity for museums and public institutions including the Guggenheim, Longwood Gardens, and the Isabella Stewart Gardner Museum. She has also designed exhibitions for clients such the Guggenheim and the Storefront for Art and Architecture–as well as Nike and Prada. “Her design work is both elegant and strategic,” noted Metropolitan Museum director Thomas Campbell in a statement announcing Sellers’ appointment, “and I look forward to having her develop a design vision for the Met that speaks to the museum’s diverse collections and audiences.”

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