Menu and By Lassen unite in "historic merger"
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Promotion: Danish furniture brands Menu and By Lassen have merged to form a new design brand called Audo Copenhagen, which will offer all of their furniture, lighting and home accessories under one roof.
The new brand was launched on 1 June and named after Menu’s Copenhagen showroom The Audo, which will be rebranded as Audo House and serve as Audo Copenhagen’s headquarters
Here, the brand will present design icons from the back catalogue of both brands, including historical pieces by Danish modernist architects Vilhelm Lauritzen and Mogens Lassen, alongside contemporary collaborations with the likes of Norm Architects, interior designer Colin King and architect Danielle Siggerud.
“Menu and its multi-purpose property in Copenhagen, aptly named The Audo, have a unique identity that customers worldwide have responded to enthusiastically,” said design and brand director at Audo Copenhagen, Joachim Kornbek-Engell Hansen.
“By Lassen is also strongly established in Scandinavia and the global design scene. Together, Menu and By Lassen’s product portfolios and strengths combine to create an obvious global leader in high-end interior design.”
The space will also host future product releases alongside a “curated selection of artwork and products from like-minded global luxury brands”.
“Audo House reflects Audo Copenhagen’s collaborative spirit,” said Kornbek-Engell Hansen. “Redefining how we use design, space and, ultimately, how we connect to one another, it’s a creative destination for powerful ideas, beautiful design and inspiration.”
“Our quest to create a sense of community awards a higher value to the objects and spaces we create.
The news comes after the international group Design Holding acquired both Menu and By Lassen in May 2022.
To learn more about Audo Copenhagen, visit its website.
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This article was written by Dezeen for Audo Copenhagen. Find out more about Dezeen partnership content here.
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