Hasta La Ideas

New York studio Triboro has designed a series of oversized match boxes featuring photographs of ‘smokestacks’ from the Greenpoint, Brooklyn area. On each the image of industrial power is paired with a rather limp-sounding piece of motivational jargon…

Towers of Power is a self-initiated project from the studio. On each box in the series the type is seamlessly worked onto the bricks of the chimney stack.

David Heasty of Triboro explains. “Smokestacks are common landmarks in post-industrial towns along the east coast and rust belt in the US. As businesses have shifted away from some of these towns, the abandoned smokestacks remain as the last visible reminder of a once great manufacturing legacy.”

“Towers of Power pairs these relics with upbeat motivational phrases and words,” Heasty continues. “The hollow phrases interact with the defunct stacks to create a disjointed effect: success meets failure, power meets weakness, past meets present.”

Towers of Power is currently a prototype project. Triboro recently updated their website with a host of new work at triborodesign.com.