Matthew Williamson is Next Guest Designer for Macy’s
Posted in: UncategorizedFashion designer Kinder Aggugini‘s “Sid Vicious-meets-Coco Chanel” capsule collection debuted at select Macy’s stores last month, kicking off a series of such limited-edition lines for the New York-based retailer’s growing contemporary department. Next up for Macy’s is a collection developed in collaboration with British designer Matthew Williamson, to be followed later this year by the Karl Lagerfeld-branded collection that we broke news of last fall. Williamson is bringing to Macy’s the boho brights and screaming prints for which he’s best known. “The collection aims to capture the essence of the mainline brand, with a focus on effortless glamour, dynamic prints, loosely structured silhouettes, and pops of strong color,” said Williamson in a statement issued by Macy’s. Expect bold separates and ’70s-inspired dresses priced from $50 to $120, with a few special items selling for up to $300. Among the key pieces, according to Macy’s, are animal-print dresses, exotic scarves, and “flirty day-to-evening rompers.” Model Dree Hemingway (whose great-grandfather knew a thing or two about animal prints) stars in an ad campaign for the collection, which will be sold in approximately 225 Macy’s stores and on macys.com.
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