Hasta La Ideas

Mashable is getting serious about fashion and style. The site — mostly known for its coverage of social media and tech — has hired David Yi as its first dedicated fashion reporter.

Yi was most recently a contributor to GQ, Harper’s Bazaar, Style.com, Fashionista, Refinery29 and more. He previously served as a writer for WWD and a consultant for Harper’s Bazaar.

“We look forward to further expanding our coverage of the fashion world with David, and know that he’ll be an excellent addition to our editorial team,” said Jim Roberts, Mashable’s chief content officer and executive editor, in a statement.