Hasta La Ideas

Baskerville, 3980 pt

Masashi Kawamura has designed a range of ‘T’ shirts inspired by the silhouettes of five famous typefaces. Helvetica, Caslon, Baskerville, Courier and Cooper Black have been used as the inspiration for his designs, produced in collaboration with fashion designer Itaru Yonenaga…

Caslon, 2940 pt

When not being worn, the ‘T’ shirts reshape into unique typographic sculptures, so they need not even encroach on wardrobe space.

Kawamura draws a comparison between type form and the human body. “In the world of typography, terms such as typeface, character, body, etc are used to describe the form of a letter,” he says. “The reason why they use expressions closely related to a human body, is perhaps because each different letter has a distinct quality and personality, in a similar way that us humans are all unique.”

Courier, 3100 pt

Kawamura, who is Creative Director at Wieden + Kennedy in New York, also brought the world the Tisshoe, footwear inspired by the humble tissue box.

The ‘T’ shirts will be going on sale from No Control Air in January, but you can download an order form from Kawamura’s website if you can’t wait until then.