Hasta La Ideas

Time for some design inspiration: legendary art director Arthur Hochstein will visit the Society of Publication Designers (SPD) next Wednesday for what should be a fascinating discussion of “thinking inside the (red) box.” He’ll discuss his 15-year career at the creative helm of Time, where he was responsible for creating more than 1,000 momentous, funny, pointed, provocative, intelligent, and highly creative red-limned covers. The talk, part of the SPD Designers Speakeasy speakers series (try saying that five times fast!), will touch on Hochstein’s greatest hits, worst flops, and some personal favorite cover designs that never made it to newsstands. “We think this is going to be a great evening of behind-the-scenes magazine-making learning,” SPD Designers Speakeasy chairperson Robert Newman tells us. “It’s a rare chance to get an inside glimpse at the creation of one of publishing’s most iconic spaces: the Time magazine cover.” The event will be held in New York City at the Helen Mills Theatre (137-139 West 26th Street). Doors open at 6:30 p.m. Get the full scoop and reserve tickets here. Not in NYC? Read Hochstein’s descriptions of his 15 favorite Time covers—including the one known in-house as “The Elephant’s Ass Cover”—in this post on SPD’s “Grids” blog.

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