Hasta La Ideas

It’s a milestone year for Marcel Wanders. The Dutch designer’s work is the subject of the first major design exhibition to be presented at Amsterdam’s Stedelijk Museum since its 2012 reopening. The survey, “Marcel Wanders: Pinned Up at the Stedelijk,” opens Saturday–a date that will surely live in infamy on Wanders’s iPhone, as he has just launched his first app.

“Milestone,” free to download through iTunes, is something of an anti-calendar: it allows users to look back fondly by marking and sharing the number of seconds since a major personal event (a first date, when one stopped smoking, the day a museum first acquired a “Snotty Vase”) took place. It’s also possible to countdown to anticipated events, but in a more festive way that the watch that just reminds you how close you are to death. “Measuring special moments in terms of seconds, minutes, hours, or days gives a new perception of time,” says Wanders. “Marking significant occasions becomes a personal experience which you can share with others, and with groups of people through your social networks.”

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