Hasta La Ideas

In an effort to distinguish their micro 4/3rds or “mirrorless” camera from the competition, Pentax turned to Marc Newson. The aesthetic look of his design for the K-01 has been drawing some fire in photography circles; for unobtrusive street shooting, for instance, the white or yellow body colors are probably not a wise choice, though we should point out that those are two of three options (with basic black rounding out the choices).

In the video below, Newson himself explains what he was going for:

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