Manhattan Temporarily Awash in Vintage Cabs
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If you’re going to market to people, you may as well make it fun.
Last year HBO splashed out on Boardwalk Empire’s season premiere by sending period-era subway cars through Manhattan’s train system. This year they were at it again, but this time using surface transportation: A team-up between HBO, their social partner BLT Communications, experiential agency Magnetic and car service Uber dropped a small fleet of 1920s Cadillacs, Rolls-Royces and Packards around Manhattan to offer free taxi rides.
The two-day event last week quickly had riders Tweeting and Instagramming the crap out of their vintage rides. And thankfully the vehicles weren’t made over into garish billboards; a small, presumably magnetic panel with the show’s logo was affixed to a door on either side, leaving the aesthetic beauty of the classic cars largely intact.
As friendly as the dressed-up drivers were paid to be, I’m going to cynically assume they refused fares to Brooklyn. Some things never change.
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