Hasta La Ideas

For the fifth year in succession, Manchester design studio Mark has created the marketing campaign to promote the Manchester Literature Festival which, this year, will take place from October 8-23 in various venues throughout the city…

“We liked the idea of using vernacular ‘Golf Sale’ signs and the less than flattering costumes people wear to hold them as a way of grabbing audience attention,” explains Mark’s Mark Lester of the approach to this year’s campaign. “The characters and boards represent a selection of the events at this year’s Festival and will also work as human signage, directing people to the various events.”

Mark worked with photographer Richard Moran on a set of stills and this film for the campaign:

“Event brochures and various postcard mailers (examples shown above) sporting images of the various sign-holders will be distributed across the north, alongside a national print and media campaign,” adds Lester. “Posters (examples below) will be placed at several JCDecaux sites around Greater Manchester.”

markstudio.co.uk

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CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as amember of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and more.

Plus, Rick Poyner’s assessment of this year’s Recontres d’Arles photography festival and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.

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