Hasta La Ideas

We first highlighted the work of French graphic designer Malika Favre about a year ago and we were, ahem, excited to see her illustrations for Penguin’s recent edition of the Kama Sutra this past Valentine’s Day. She’s pleased to announce her first London solo show, “Hide and Seek,” at Kemistry Gallery in Shoreditch.

Malika Favre’s Hide and Seek tells the story of an intriguing and sophisticated woman travelling from one pattern to the next, hiding from the unsuspecting viewer. The woman sometimes reveals herself to us for a short moment in time, only to run away towards her next mysterious destination.

Fascinated by patterns in everyday life, urban surroundings and architecture, French born Malika Favre has put together Hide and Seek, her first solo show in London. Malika’s work is bold and minimalistic, exploring the relationship between positive and negative space.

The viewer fills in the gaps literally and figuratively: “Working within a narrative core, she always likes to play with the viewer’s imagination.”

The artist notes that “there is such beauty and intrigue in those repetitive concrete balconies, I felt like creating a series of abstract prints based on the architectural patterns that no one really notices.” Thus, “the prints on show work together as a series of optical experiments, [which Malika hopes] will make people see the beauty in their everyday surroundings, leaving with a smile and feeling sightly dizzy.”

The video (after the jump) is a tantalizing taste of what’s to come…

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