Hasta La Ideas

In Poke’s latest idea for Orange’s series of film sponsorship activities, Facebook users and their friends can feature in their very own illustrated film posters. Sort of

Orange has launched Film to Go, which provides a new film every week on iTunes. To promote it, the title of each film will be announced on the Orange Feed blog and ‘renowned B-Movie poster artist’ Bruce Emmett will create five posters inspired by it.

Using a Facebook app, filmgoers answer a simple movie-related question, such as ‘You’re in an action movie, what’s the climactic scene’ and can nominate friends to appear alongside them in the final artwork. Orange then select their favourites to appear in Emmett’s posters, with users’ profile pictures worked in to the illustration.

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