Hasta La Ideas

Photography agency LPA, The Mental Health Foundation and Clear Channel Outdoor are offering creatives the chance to have their work appear on UK billboards this summer

Ideas are invited for a poster campaign to help build awareness with the general public of Mindfulness, a form of meditation that is, the organisers say, clinically proven to reduce stress (more information here).

The brief is “The brief is to take Mindfulness into the mainstream and demonstrate mindfulness meditation as a technique to cope with the stress of modern life, outside the usual new age, alternative or religious context”.

The winning entry will be produced by LPA and shot by one of its leading
commercial photographers. The final execution will be unveiled on billboards across the UK this summer.

The full brief and further information are available at lisapritchard.com

Deadline: March 18