Hasta La Ideas

McCann Worldgroup has released a new poster campaign to promote ticket sales for the London 2012 Paralympic Games, featuring striking illustration by HelloVon.

Starring a number of Paraylmpic stars, including sprinter Oscar Pistorius (above), the posters have an energy and excitement that has so far been somewhat lacking from the main Olympics 2012 ads.

Credits:
Creative directors: Simon Butler, Geoff Smith
Copywriter: Chloe Grindle
Art director: Michael Thomason
Illustrator: HelloVon

CR in Print

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