Jun 15
Lexus International President Yoshihiro Sawa on the Brand's Design Foundations: "Simple is boring" and other learnings at the 2019 ES release in Nashville
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by Nicolas Stecher
Like all automakers, Lexus has enjoyed both its design hits and misses. But few brands boast peaks as high and some valleys as low, which makes Lexus’ design philosophy—what they dub L-Finesse—one of the more polarizing and……
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