Leica Unveils the Sofort, Its First Instant Camera

Leica officially announced the Sofort, the company’s very first instant camera. It’s a compact snapshot camera that shoots Fujifilm Instax Mini film. Called the Sofort. The cameras have a selection of settings like a Macro mode, self timer, sport and action setting, and more. Other features and specs include a 60mm f/12.7 (34mm in 35mm equiv) lens, shutter speeds of 1/8 to 1/400, a 0.37x optical viewfinder, and a 100-exposure battery life. The Leica Sofort will be available starting in November 2016 for $299. The Leica Instax Mini film packs cost $13 for a pack of 10 color exposures, and $16 for a pack of 10 monochrome exposures…(Read…)

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