LC:M branding by Music
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Commissioned by the British Fashion Council, Manchester-based design studio Music has created the branding and creative for this week’s London Collections: Men, the biannual, week-long menswear showcase that has developed out of Men’s Day at London Fashion Week…
Music created the visual identity for London Collections: Men (LC:M) when the initiative launched last year and, as it did for last year’s inaugural event, it created all the advertising, event branding, printed materials and online concepts for this week’s LC:M activity.
The logo for LC:M takes the form of a hexagonal monogram that appeared this week on badges, wristbands, signage and all collateral.
The form of the LC:M monogram also informs the initiative’s current campaign photography created in collaboration with set builder Sarah Parker, still life photographer Sam Hofman and stylist Luke Day. The shots appear in the January edition of GQ magazine and also in this week’s LC:M program, designed by Music:
Of the shoot, Music’s Adam Rix says that the sculptures, designed as a subltle nod to the LC:M logo were “painstakingly built up, deconstructed and adjusted in-camera over several hours until the correct balance and composition was found.”
Boxes and frames are also evident in the editiorial design approach to the program…
…and yet more boxes and frames were utilised in the spaces where various designers were exhibiting in London’s Hospital Club during the event:
Music has worked with the British Fashion Council since being retained by the organisation in 2009. “A lot of credit has to go to BFC’s CEO, Caroline Rush,” adds Rix of the project. “It’s her vision and the value she and her team put on considered design and branding that makes the outcomes of our projects like this so rewarding.”
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