Hasta La Ideas

We all know that the more efficiently HEINEKEN can get their beer from their brewery to your beer mug, the better it is for everyone! This is a friendly reminder that you only have FIVE MORE DAYS to share your ideas on the future of beer packaging for a chance to win $10,000!

Need some inspiration?

THINK RE-USE/RECYCLING
How can we ensure that a larger amount of beer packaging will be re-used or re-cycled?

THINK NEW MATERIALS
What kind of new material would significantly improve the LCA of beer packaging?

THINK TRANSPORTATION
What are your ideas with relation to packaging in order to maximize transport efficiency?

Need more inspiration?

Check out our exclusive interview with HEINEKEN’s Global Head of Design Mark van Iterson and John McGuire, Project Manager Packaging Innovation Heineken International about the aluminum STR Bottle or follow along with 3D printing pioneer Janne Kytannen of Freedom of Creation as he takes on a 48-Hour Innovation Challenge.

Don’t hesitate—ENTER TODAY!! Here’s your chance to make your packaging ideas a reality. Share your sustainable ideas on the future of beer packaging for a chance to win $10,000!

» By Tuesday, May 8th – An elevator pitch and 3 images (plus a more in-depth .pdf if you’d like)
» PROMOTE YOUR IDEAS – The more votes you get, the better your chances are to move to Phase 2!
» By May 29th – 100 participants will be chosen to participate in Phase 2, a closed innovation environment where participants will work with HEINEKEN experts on developing ideas.
» By June 2012 – one winner will be selected to win the grand prize of $10,000!

Learn more about the HEINEKEN Innovation Challenge for sustainability packaging on IdeasBrewery.com and REGISTER today!

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