Hasta La Ideas

Get ready for MOCA TV! The Museum of Contemporary Art, Los Angeles has teamed with YouTube to create a new video channel for fresh contemporary art and culture programming. The online programming venture, part of YouTube’s new original programming push, is expected to debut in July with an identity designed by L.A.-based Studio Number One. “Contemporary art is the new international language, unifying leading creators across art, music, fashion, film, and design,” said MOCA director Jeffrey Deitch, who has always struck us as a natural VJ. “MOCA TV will be the ultimate digital extension of the museum, aggregating, curating, and generating the strongest artistic content from around the world for a new global audience of people who are engaged in visually oriented culture.” Slated for the MOCA TV line-up? Global art news briefs, programs focused on the latest collaborative projects (art and music, art and fashion), looks inside artists’ studios, the street art beat (natch), and an interactive education series called MOCA University. The musem has tapped social media company theAudience to help get the word out about MOCA TV as the launch approaches.

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