Hasta La Ideas

Children’s charity Kids Company has launched a pop-up toy shop in Soho in London which prints 3D toys for vulnerable children when members of the public make a donation by text message.

The shop is called Print Happiness and is on Great Windmill Street in London. It was created for Kids Company by ad agency AMV BBDO in partnership with 3D printing company Ultimaker to provide presents for vulnerable children who would otherwise receive nothing this Christmas. The window display in the shop features six 3D printers which are constantly printing the toys. If you can’t visit the store itself you can see the toys being created in the live feed below:

Two of the toys have been designed by Aardman studios, with other toy designs provided by Tado and Triclops as well as Ultimaker. The shop remains open until Wednesday December 18; to contribute to the toy production line, text ‘KIDS MONKEY’ to 70080. A charge of £5 will be applied to your next mobile phone bill, and one toy will be printed; all monies raised will go to Kids Company.

More information on Kids Company and the 3D printed toy campaign can be found online at printhappiness.co.uk. Kids Company will be open on Christmas Day when it will provide a Christmas lunch, presents and food vouchers for over 4,000 children, young people and vulnerable adults. Additional food parcels will also be delivered to children and families in the community.