Hasta La Ideas

It’s October 27. Do you know where your Halloween costume is? We suggest standing out from the Snooki-fied masses and so many makeshift Lady Gagas by donning a crisp white suit, string tie, and goatee whilst hugging a red-striped bucket to your chest (handy for storing candy). Smile, you’re a finger lickin’ good corporate icon! KFC has embarked on an extra tasty crispy campaign to encourage chicken lovers to dress up as Colonel Harland Sanders this Halloween. It’s all part of the company’s year-long celebration of its distinctively garbed founder. Don’t think of it free advertising for an $11 billion global corporation—think of it as your small contribution to our great fast food nation! “Colonel Sanders in his iconic white suit is one of the most enduring images of American history,” says John Cywinski, KFC’s chief marketing and food innovation officer. “As we mark the 120th anniversary of the Colonel’s birth, we’re calling on KFC fans to help celebrate this American icon by donning ‘his suit’ this Halloween.” Depending on your build and disposition, however, you may be mistaken for Boss Hog, Tom Wolfe, or Tommy Tune. One lucky would-be Colonel will win a lifetime supply of KFC sandwiches and “the chance to be outfitted in a more official Colonel’s suit for next year’s Halloween celebration” (are they implying that the winning suit will be somehow less than official?). Costumes will be judged on “creativity, likeness to Colonel Sanders, and relevancy to the brand.”

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