Hasta La Ideas

Alex Katz’s 2012 painting Katherine and Elizabeth (Photo courtesy Gavin Brown’s Enterprise)

Worried that the spindly and shape-shifting “W” of the Whitney Museum’s fledgling graphic identity will be insufficient to guide visitors to the door of its new downtown home? Alex Katz to the rescue. The artist (and erstwhile J. Crew model)’s 2012 canvas, Katherine and Elizabeth, will welcome the museum to the Meatpacking District in the form of a 17-by-29-foot billboard on the facade of 95 Horatio Street, located directly across Gansevoort Street from the southern end of the High Line and the Renzo Piano-designed Whitney. Announced today, the public art installation will be the first in a planned five-year series organized in collaboration with real estate developer TF Cornerstone and High Line Art.

New Career Opportunities Daily: The best jobs in media.