John Vorwald Dovetailing to Details
Posted in: UncategorizedStarting Wednesday, an impressively credentialed digital editorial director will be at the Details helm. Sliding into this newly created position is John Vorwald, who comes to the magazine from the New York Post, where he served as deputy editor, digital. Shades of 2013, when Vorwald joined Abrams Media as that organization’s first editorial director.
The clip above is from the ongoing Web series Details Celebrities, which channels folks on the cover – like Johnny Depp – into additional digital content. According to the outlet’s media kit, Web traffic for Details currently averages 1.3 million monthly uniques while the 2015 print rate base is 550,000.
Vorwald has also served as managing editor of the New York Observer, deputy editor-in-chief of ArtInfo and editorial director at BlackBook Media. Translation: He’s got loads of diversified experience to bring to the challenge of engaging ‘modern men seeking to curate a more refined lifestyle.’
Vorwald will report to editor-in-chief Dan Peres.
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