Joey Ruiter Outdoes Himself with "Moto Undone"
Posted in: UncategorizedJoey Ruiter (a.k.a. Jruiter) of “Super Minimal City Bike” fame is back with another uniquely reimagined transportation concept.
Where the City Bike was stripped down in terms of functionality—by gutting the drivetrain and axing those pesky triangles for a more minimal frame—to arrive at a rather unconventional (and uncomfortable-looking) concept bicycle, the “Moto Undone” is more of an exercise in aesthetics, the result of “ignoring what makes motorcycles interesting.”
At jruiter I.D., we want to re-set the definition of a motorbike, stripping away historical attributes that make them so great. It’s hard to imagine a motorcycle without fancy paint, overpowered motors, exposed mechanical genius, and sweet exhaust tones.
Still, contrary to Jruiter’s best intentions to create “pure generic transportation” and create an “invisible” machine—one that he cheekily characterizes as “not very cool”—the “Moto Undone” is definitely a sweet ride.
The motorbike references are small and when someone is riding they are all you see. The bike almost disappears. The rider just floats along the streets silently.
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