Hasta La Ideas

London-based design studio Hyperkit designed the identity (logo shown above), signage, graphics and interior of recently opened Soho barber shop, Joe and Co. owned and run by Joe Mills of The Lounge Soho…

Shop front design

“The graphic and geometric nature of the Joe and Co logo and printed material was conceived as a contemporary substitute to the traditional barbershop patterns such as the stripy red and white pole and the black and white checked lino floors,” say Hyperkit. Here’s a look at some of the various elements of the project:

Promotional postcards with opening times and contact details

Letterhead

Gift vouchers and rubber stamps

Comp slips

Appointment cards

Interior complete with bespoke fittings and wall graphics

For more info, and to book your first appointment for a beard trim and a short-back-and-sides, visit joeandco.net

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