Jell-O Mold 2011 Design Competition: NYC get your wobble on

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If you weren’t excited about jell-o before today, get ready. When we shared the story of British food architects, Bompas & Parr we were hoping to inspire some of you for Gowanus Studio’s third annual Jell-O Mold Competition! Held in New York City, the competition is asking designers to explore the everyday uses of this wobbly, delicious, shape-shifting medium. If you’re not convinced, check out Modernist Cuisine’s incredible high-speed video of gelatin cubes dropped on a solid surface:

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