Jeff Knowles and Neville Brody: New Deal typeface

// Click the image to read more about the New Deal typeface on the CR blog//

I’m really loving the implementation of the New Deal typeface. When I first saw it a few weeks ago I thought it was nice, but the specimen didn’t really show off its prowess until I saw these stills, now I’m a huge fan.

Research Studios is currently finishing work on the titles for the forthcoming Michael Mann film, Public Enemies. Taking inspiration from the Works Progress Administration posters of New Deal-era America – which were often created by untrained designers – the studio has developed a bespoke typeface that reflects the unrefined aesthetic of the WPA

–> CR

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