Hasta La Ideas

Dezeen promotion: Spanish designer Jaime Hayon will unveil his new seating collection for Valencian brand Viccarbe during this year’s Milan design week, inspired by the “physiognomy and movement of sharks”.

The Aleta collection includes a chair and stool. Both pieces feature smoothly curved details, intended to be reminiscent of shark fins.

They were designed by Hayon to be used in hotels, offices and restaurants, as well as in the home.

“The subtle details in the structure of the legs and the continuous movement towards its backrest, reflects the personality and character of Jaime Hayon,” said Viccarbe.

Each chair can be upholstered in fabric or leather and is set on a slim metal frame in white, black, altea blue and sand.

A wooden base is also available in oak, wenge, cognac and ash.

The collaboration between Aleta and Hayon, who is known for his playful aesthetic, began when he and the company’s creative director, Víctor Carrasco, met on a flight.

“I still remember when I met Jaime a few years ago, on a plane,” recalled Carrasco. “But who is this guy with blue shoes? An artist? A designer? Maybe an actor? I did not understand anything.”

“Jaime is a catalyst, a Mary Poppins capable of disassembling you with his talent and energy. Upon landing I knew that Jaime and Viccarbe would someday do a project together.”

The Aleta collection will launch at the Salone del Mobile furniture fair during this year’s Milan design week, which takes place from 4 to 9 April. Hayon will be presenting the collection at the brand’s stand in hall 16 on 4 April from 12pm.

To find out more about Viccarbe, visit the brand’s website or Instagram.

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