Hasta La Ideas

Anna Haupt and Terese Alstin’s Hövding bicycle helmet blew our minds this morning—it works like an airbag, inflating immediately before impact from a shawl-like collar worn around the neck. The name translates to Chieftan. after the headdress-like form the helmet evokes when open. In our opinion, it’s got a fantastic Hussein Chalayan thing going on as well.

You’re probably feeling skeptical right about now. Does it open reliably? What happens if you have a hoodie on? Does it provide enough protection? Well, concerning inflation and protection, at least, they’ve been dilligent, providing the following test video of a 20km collision between a car and a crash test cyclist. We admire that the two have come so far in making this thing real.

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