Hasta La Ideas

The PorscheBerry is here. In an effort to reclaim lost marketshare, Research in Motion has hearteningly sought to invest in design, tapping Porsche Design to develop their new P’9981 smartphone in the latter company’s striking, signature style.

The question is, will it be enough to get RIM back on the map?

In the ’90s, when all cell phones did was make phone calls, I was living in Japan. Several times I’d gone cell phone shopping with friends in Tokyo and the selection was staggering. The only thing to distinguish one phone from another was its physical design as the features were all largely the same—the most complicated thing you’d need to do was retrieve voicemail, and if I remember correctly, my phone only held three messages at a time so there wasn’t a lot of futzing to be done.

(more…)