Hasta La Ideas

Necessity is the mother of invention, or in this case, authorship. We at Core77 believe that everyone who loves design, regardless of experience or background, shares a bond of appreciation and curiosity that leads them to seek out what’s new, different and surprising. Too often, however, we find “design books” that cater exclusively to one view of practice or theory, ignoring the global perspective, and, more unfortunately, the common spark of excitement that drives us all to bring creative projects to life. With this in mind, we created Designing Here/Now, a powerfully inspirational anthology of the most interesting projects happening today, rendered with insight and depth that makes it simultaneously a perfect snapshot of contemporary design trends and a permanent reference of their impact. It is a singular resource that honors the intention behind great design and presents it in a manner that everyone can appreciate.

Like the Core77 Design Awards competition from which the book originated, Designing Here/Now documents the contemporary practice of design providing a reference point to both casual observer and seasoned pro. It documents an organic and shifting profession by showcasing a broad range of the application of design; by including projects by the next generation of designers, students; and by distributing the editorial process of inclusion across independently organized groups of professionals from around the globe.

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