Internet of Things Coming to a Home (Depot) Near You: Wink Smart Home App to Launch with First Collection on Monday, July 7
Posted in: UncategorizedBy now, it seems like the conceit of a ‘home of the future’ has existed for as long as we’ve taken residence in permanent structures, and while subsistence cultures certainly didn’t fret over replacing HVAC filters, our domestic life perpetually bears the promise of being easier or more comfortable. But even as sci-fi films offers tantalizing glimpses into a swipeable, location-aware near-future, the app-enabled abode has proven to be an elusive dream as we once again crank up our noisy old air conditioners, much as we did with barely adequate space heaters just four months ago.
Well that’s the case here in New York City, but for those of you who live outside the endemic constraints of shady landlords and co-op boards—and even for those of us who do, to some extent—the fabled smart home may be appreciably closer to becoming a reality with the launch of a new collection of products on Monday, July 7, thanks to a new free app called Wink and your local Home Depot.
It’s not a retail partnership in the traditional sense: Wink is a software ecosystem for other networked devices and appliances. It relies on a single piece of hardware, a pointedly nondescript white box that will likely gather dust alongside your modem and router—plugged in, of course, but scarcely touched after initial setup—since the entire interface is accessed via smartphone. Several Wink-enabled products will work without the hub, which facilitates networked communications for less deeply integrated products; compatibility is clearly indicated by labels on the packaging.
Nor is it a ‘collection’ so much as the launch of the app and 60 compatible products from 15 well-known brands from ‘household names’ such as GE—who have partnered with Wink’s parent company Quirky to produce a series of networked products—and first mover Phillips to smart sprinkler startup Rachio and tech darlings Dropcam. So too does the selection run the gamut from entry-level light bulbs (GE & Quirky have developed one for $15) to more advanced products such as motorized curtains, deadbolts and garage doors. (Both the Wink Hub and the products will also be available via Amazon, though the displays at Home Depot will drive awareness and in-store sales.)
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