Hasta La Ideas

Once again, the folks at Alessi are pleased to introduce several products this year, presenting a mix of playful yet functional items for the home, hearth and beyond. New and noteworthy items include the “Eat.It” silverware set from Wiel Arets, including the first ever butter knife and latte/iced tea spoon by the Italian company; Miriam Mirri’s “Petnic” multi-purpose picnic basket; the “Noè” collection of wine rack and accessories, designed by Giulio Iacchetti; and the pentagonal “Territoire” tray by matali crasset, among other items

“Eat.It” collection by Wiel Arets

“Cha” by Naoto Fukasawa (photo at right by Benjamin Gross)

But beyond the product itself, Alessi announced a rather more comprehensive update to their entire product line. We caught up with Matteo Alessi, International Sales and Development Director for Alessi Europe & U.S.A., who walked us through a few of the new products and unveils the new “Super & Popular” campaign in his own words:

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