Hasta La Ideas

Incase is one of our favorite bag & case companies, and now they’re getting into the audio game. This September, the Incase Soundesign line of headphones will hit store shelves, offering four levels of product from earbuds for gym-goers to DJ-worthy over-ear headphones. (Product shots and specs after the jump.)

Chris Robinette, Incase’s Vice-President of Product, gave us the scoop:

Core77: What made Incase decide to get into the headphones game?

Chris: We saw that more and more people are using headphones with their personal technology, and thought that there were clear needs in the headphone market that weren’t being addressed well by others. Incase is in the business of creating better experiences with similar technologies, so we applied our same fundamental principles of simplicity, innovation and enhanced mobility to headphone design.

Basically, we envision how people live, zero in to extract the essence of the problem, and work to provide product experiences that simplify and enhance their lives. In this case, bulky headphone designs that fit poorly, often coupled with limited audio response. Our solution was to produce a truly unique line of headphones that stand apart from the rest of the market, focusing on clean aesthetics, natural sound and excellent fit.

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