Hasta La Ideas

It’s not easy to improve upon a Rolex—and legions of chronophiles will tell you that it’s sacrilege even to contemplate doing so—but our fashionable friends at Moda Operandi flouted the watch mafia and invited 10 stylish types to “customize” a Rolex from Bamford Watch Department, a London-based company that specializes in tweaking pricey timepieces. Thanks to a relatively limited menu of adjustment options, the resulting Rolexes are striking, and the flash sale site has put them up for sale in an online “trunkshow” that runs through Thursday, August 23. Models ranging from the streamlined Milgauss to the rugged Yachtmaster, all blackened with Bamford’s signature physical vapor deposition process, have been given bold makeovers by the likes of street style photographer Tommy Ton, Marie Claire‘s Nina Garcia, and vintage fashion maven Cameron Silver, who opted for a hot-pink face. But it’s stylist Brad “Pop of Color” Goreski whose signature aesthetic really shines through. “I’m a big fan of pops of color, but I thought I would take that to the next level and do a color-blocked Rolex,” he said of the steel timepiece that he gave a bright yellow face with contrasting silver hands, purple hour markers, and a pink second hand shaped like a lightning bolt. “This watch is the perfect accessory whether you’re wearing a tee and jeans or a well-tailored suit.” It’s yours for $15,200.

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