Hasta La Ideas

TOKEN‘s founder’s Emrys Berkower and Will Kavesh have a massive workshop on the ground floor of an old factory on the water in Red Hook, Brooklyn where they’re set up to work with glass, metal and wood. They can draw up plans for a chair, for example, and walk into the next room to build it. In other words, it’s a furniture maker’s dream. A few weeks ago they were nice enough to set some time aside from their busy preparations for ICFF to talk about how they grew their studio, what they’re working on now and what makes a good ‘hangover chair.’ Scroll through all the photos below to see a sneak peek of the new pieces they’ll be exhibiting this weekend.

Origins
After Will and Emrys met at Alfred University in the mid 90s, they moved to New York where Emrys settled into the glass blowing community and Will began building furniture for Rogan. When Will needed some help he’d call up Emrys, and the two worked like this, collaborating on lighting and furniture projects until they decided to strike out on their own. They continue to handle Rogan’s Objects line, but after doing custom design-build jobs, beginning with their first gig converting an NYU classroom, they needed their own space and so they made the move out to a spacious studio in Red Hook.

Even though custom jobs for clients took up most of their time, their goal was always to start their own line of furniture. “After two years of prototyping we finally just said, we’re not going to do it unless we just start making it ourselves and building it,” said Emrys. That was in 2009, when they officially began the TOKENnyc product line.

They still take on design-build jobs because, as Emrys explained, “Those custom projects are challenging and inform your own work because you’re problem solving and coming up with different production or manufacturing systems to build something.”
“It’s like still being in school, in a way,” Will added.

Ethos
Will and Emrys describe their designs as promoting purposeful and considered living. “It’s about living with objects that have a real task in mind,” said Will. “TOKEN would never design a really super fluffy down chair or couch that you want to be inside of when you’re recovering from a hangover – we would never design something like that.”
“Although,” Emrys is quick to add, “there’s a place in the world for that. But that’s not what we want to promote. We would promote something that’s more active and engaged.”

Take, for example, the TOKEN Lounge Chair. “If you sit in that chair it’s definitely a relaxed pose,” said Emrys. “It’s definitely a comfortable chair, but you don’t want to curl up and watch a movie in that chair. You feel a relaxed engagement. You might want to read a book and not fall asleep reading it.” That very purposeful aesthetic is evident in all aspects of their work, right down to the joints, which Will describes using the the industry term “work holding, a structural solution that would be used while making something, but we’ve adopted that vocabulary.”

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