Hasta La Ideas

Hyperakt‘s founders Deroy Peraza and Julia Vakser Zeltser describe their design team as a family, and if you visit their cozy, exposed brick studio in Brooklyn’s Carroll Gardens it’s easy to see why. The designers sit side-by-side along a desk that runs almost the whole length of the space. Music plays, a full bar is displayed prominently in the kitchen and the backyard patio calls to mind summer barbecues and outdoor parties. The mood is easy going yet spirited, and Julia and Deroy seem to be genuinely happy running a practice that prides itself on being the meeting point between social entrepreneurship and design. They practically beam with fulfillment when they talk about the passion they have for the work they do, and after ten years the world is taking notice.

Origins
Julia and Deroy met at Parsons in September of 1996. “We had very different personalities,” Deroy said. “It wasn’t an immediate, natural connection, but we do have a lot of similarities in that we’re both immigrant kids. I came from Cuba and Julia came from Ukraine. We both had this work ethic. We approached work very seriously and we developed this competitive relationship. She would do something awesome and I would want to outdo her.”

The two continued their friendly rivalry after graduation, bouncing ideas off each other while they worked a series of uninspiring corporate jobs. By September 2001 they’d had enough and decided to join forces. Four days before 9/11 they founded Hyperakt. “Everything was in flux.” Deroy said. “It was a good period to try something new because nobody had any work anyway.”

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