Hasta La Ideas

By Cara Silver, Jan Chipchase, Mark Rolston

Frog Senior Design Researcher Cara Silver conducted field research in Afghanistan to investigate topics around risk and savings and their intersection with mobile banking. She worked with a nimble team including Executive Creative Director of Global Insights Jan Chipchase and Chief Creative Officer Mark Rolston, and with support from the Institute for Money, Technology, and Financial Inclusion.

A mixed-gender team of three researchers and four local guide-fixers conducted mobile finance research in Afghanistan over two weeks in December 2012. The goal was to investigate topics around risk and savings and their intersection with mobile banking. Discussing money—and who in the family influences spending—was a key question, and one that required the team to both play with and against the often siloed gender roles in the region. Navigating these gender dynamics was top of mind for all members of the team to both ensure safety and gain access to both sides of the story.

The team planned to spend four days in Herat and the remainder in Kabul. These locations were chosen as being both culturally distinct and sufficiently secure. As the economic center of modern Afghanistan, Kabul carries a large international influence, both government affiliated and independent, and harbors the security tensions to match. It is seen as a safe zone for those associated with government work, like the Afghan National Army (ANA) and Afghan National Police (ANP), who often settle their families in the city and return to the provinces to work. Herat lies in the west of Afghanistan and is less than a two hour drive from the Iranian border. Traditionally, a high volume of migrant labor has traveled to Iran to earn money to send back to families in Afghanistan. This cross-border human traffic brings with it both cultural, political and commercial influence, reflected in everything from the goods on store shelves to investments in local infrastructure, and to the dress and behavior of women outside the home.

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