In Push for Residential Market, Big Ass Fans Undertakes a Big Ass Redesign
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Every time we revisit Big Ass Fans, the air-moving company seems to be doing better and better. Most recently they’ve made a strong push into residential, putting their industrial-strength expertise into the service of smaller domestic spaces.
The company played it smart by starting a spin-off (pardon the pun) company with the more domestically-palatable name of Haiku. They’ve also done more than merely shrank their existing product into living-room-friendly sizes, instead opting for focused re-designs. The resultant blades have a very craftsman-like, sculpted look that blends into the housing organically.
To bring the conceptual Haiku™ Bamboo design to full production, we worked with premium U.S. furniture craftsmen to create an exclusive process to create the airfoils to our exacting standards. The global search for a partner capable of creating the unique forms uncovered only two companies in the world that could produce the airfoils with the level of precision we expected—one in Germany, the other in the United States. We chose to stay close to home, working with their experienced craftsmen to establish a process to create the airfoils with the level of consistency required for a perfectly balanced fan.
Click these links to learn more about the design and the technology behind the fans.
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