Hasta La Ideas

Adobe’s David Wadhwani, senior vice president and general manager of digital media, speaks at Adobe MAX on Monday in Los Angeles. (Photo: Adobe/David Zentz Photography/Novus Select)

Adobe is bidding adieu to packaged software, the company announced Monday at its Adobe MAX conference in Los Angeles. As part of an expansion of the Creative Cloud subscription model launched in May 2012, Adobe will not release any further versions of its CS applications, although it will continue to sell and support CS6. Instead, it’s betting big on the cloud. “We believe that Creative Cloud will have a larger impact on the creative world than anything else we’ve done over the past three decades,” explained David Wadhwani, senior vice president and general manager of digital media, in a Monday keynote during which he unveiled a more integrated, collaboration-minded line of Adobe “CC” applications.

Many of the new features require access to Creative Cloud. “‘CC’ represents the next generation of Adobe apps,” he said. “Photoshop CC, Illustrator CC, InDesign CC, and all of the other apps will continue to run on your desktop, whether you’re connected to the Internet or not…but the apps will increasingly be part of a larger creative process centered on Creative Cloud.” The major update will be available in June. Adobe exited the first quarter of 2013 with 479,000 Creative Cloud subscribers and expects to reach 1.25 million by the end of the year.

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