Hasta La Ideas

The enormous fair at the imm has thousands of exhibitors arranged in elevn halls — there’s a lot to take in. Some people spend FIVE days just going around the stands. Most of it is geared to the contract furnishings world with a strong focus on large-scale commercial products, but the upper section, Hall 3’s Pure Village, is dedicated to new and young design along with a look to the future trends in interiors. That’s were I spent most of the day.

Particularly interesting were exhibitors who took a step away from the usual trade fair formula of ultra-branded stands and approached the fair as a forum to discuss the future directions of design, an opportunity to exhibit with friends (Mathias Hahn, Uli Budde and Mark Braun), or even a platform to discuss the journey from concept to viable commercial product (Furnism).

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