Hasta La Ideas

Your final, graduating presentation at ID school is an intense experience. Unlike academic majors, with industrial design everything you’ve learned in the past few years is embodied in physical objects sitting on pedestals and in drawings pinned to the wall; it is out for all to see, not hidden away in your brain. You likely feel an overwhelming combination of exhaustion and relief from completion. So imagine all of this—and then in strolls Dieter Rams.

That was the lucky experience of last year’s Product Design and Graphic Design grads at Art Center, as the school got design legend Rams not only to make an appearance, but to walk the halls to interact with students and give on-the-fly critiques. Imagine, as one student recounts, that Rams is studying one of your projects and you hear the words “I really like this” come out of his mouth!

Rams also sat down on stage for an hour-long chat on design.

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