Hasta La Ideas

Photo by Michaël / MKB Agency

Reporting by Eliza Axelson-Chidsey

The dark, fantastical room inside the Saatchi Gallery was a far cry from the cold, wet streets of London. A large golden tree held flutes of champagne, while projections of flowers and bubbles effervesced up the walls. In celebration of spring, Tord Boontje and Perrier-Jouët launched their recent collaboration, The Enchanting Tree. Building on the brand’s Art Nouveau heritage, Dutch designer Boontje has designed a champagne service inspired by the changing of the seasons and the champagne moment.

Photo by Angela Moore

At the appointed hour, handsome waiters carried out tabletop versions of the room’s centerpiece and placed them on white plinths. Adorned with the brand’s signature anemones, each of the twisting golden trees holds six champagne flutes above bottles nestled in ice buckets. An elegant turn of the glass—familiar to all wine drinkers—releases it from the hand-worked metal branch. Boontje’s contemporary aesthetic in collaboration with the craftsmen responsible for the individually soldered leaves and white lacquered anemones continues Perrier- Jouët’s aesthetic tradition. Although the large tree is headed to the brand’s house of all things Art Nouveau, Maison Belle Epoque, the champagne service will be available at Selfridge’s and premium hotels.

Photo by Angela Moore

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