Hasta La Ideas

In 2003 Rebecca Finell was finishing up her ID degree at Arizona State U while mothering an infant child. The combination of these two situations gave her the idea for the Frog Pod, above, a drainable scoop that lets you gather floating toys out of a bathtub and stick ’em to the wall to drip-dry. She entered it in that year’s Juvenile Product Manufacturing Association design competition, won, and subsequently co-founded Boon, Inc., a toy company.

Seven years later, Finell is busy–she’s added two children to her family and more than sixty countries to her distribution list. Boon is booming, and looking at their massive product line-up provides a hint as to why. The prolific Finell has come up with ideas for 20 new products a year every year since the company’s inception, making her the Karim Rashid of toy design in terms of sheer output.

Read her story here.

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