Hasta La Ideas

First, it was the trend for real-life cars to be showcased in the video game world to elevate the realism of gaming titles, and now a new inclination is setting the industry ablaze. Car designs inspired by video game elements, bringing the nostalgic feel of the arcade world to real life, are here to stay, and we love them. The recently launched Turbo 3E electric hatchback has traces of the digital realms and now Hyundai has revealed the teaser of their upcoming electric car, ported straight out of a digital speedway.

Meet the Hyundai INTEROID EV, which the South Korean giant is pitching quite transparently as a video game-inspired vehicle that combines pixelated aesthetics with the power-packed performance to make it a winning prospect. Hyundai has released the vehicle’s teaser video and some images touting it as a “dream car designed to make you smile”, with a full reveal promised next month at the Seoul Mobility Show. Of course, we will be having a detailed review at that time, but for now, this seems an exciting prospect in the making.

Designer: Hyundai

The sporty concept electric vehicle is based on the low-cost INSTER electric sub-compact, and it’s on steroids to put it simply. For people living in Europe and South Korea, INSTER is a popular name ever since its debut in June 2024. According to Hyundai, the car has a “funky, youthful, and muscular nature.” On the outside as well as inside, the vehicle has loads of fun details to make it stand out from the rest. The flared wheel arches have air vents, pixel LED headlights, roof scoop, a very aggressive rear spoiler, and the oversized 21-inch wheels portray an arcade’ish character. They describe INSTEROID as a “glitch in the automotive matrix,” which hints that it might only be a concept vehicle not meant for production lines. The point here is to display Hyundai’s creative design ambitions for the future.

There are no official specifications for the EV yet, but it is safe to assume the car will better a 49kWh battery that delivers a range of 370 km. Preumably, the car looks to have more muscle and is wider than the original one, thanks to the arch body kit. More on the lines of rally cars -Group B vehicles. Hyundai has intentionally masked any visual details more than anyone should know, and the same goes for the interior. The rear seats get some scaffolding, a rollcage is in place for speedy driving adventures, a fun instrument cluster, and other dashboard elements should also be spicier than anyone can imagine. Hyundai has confirmed that the car will surprise everyone with what it has on the inside, and we are looking forward to the full revelation.

The post Hyundai Just Built a Video Game-Inspired EV and It’s Pure Madness first appeared on Yanko Design.