Hasta La Ideas

Anyone going along to Pentagram partner Angus Hyland’s Typographic Circle talk tonight can look forward to an added bonus: Hyland will be giving away some rather beautiful posters designed for the occasion

Hyland’s talk is in two parts, bringing together two major projects. One is Symbol, the book on trademarks that he produced with writer Steven Bateman (see our piece here).

Symbol features an asterisk on the cover

which Hyland has worked into the design of the posters for his talk. The posters also feature different abstract marks – a reference to the other topic he will discuss, his long-running relationship with Cass Art for whom he acts as brand consultant.

Cass recently brought out a range of own-brand products, designed by Hyland and his team at Pentagram (we discussed the work Hyland has done for Cass in our July 11 issue). The packaging of the products feature abstract marks made using the kind of materials related to the product – watercolours for the watercolour pad, charcoal for cartridge paper etc

The marks on the posters for Hyland’s talk reference these designs.

The four posters will be given away at Hyland’s talk. Unfortunately it’s now sold out. Details of future Typographic Circle talks here

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