How Sivu's Better Man Than He promo was made
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Earlier this year, unsigned singer Sivu and director Adam Powell made a mesmerising video for single Better Than Me using an MRI scanner at London’s St Bart’s Hospital. To celebrate the single’s release next month, Sivu has released a short film revealing how the promo was made…
Better Man Than He features footage of Sivu singing into an MRI machine, which uses magnetic fields and radio waves to generate images of the body. The three-minute film offers a fascinating glimspe at the singer’s brain, muscles and movements, with additional effects added in post production:
The video was released in January this year and has since received more than 600,000 views on YouTube. As Page explains in a new film on the making of the project, Powell, then his flatmate, suggested using an MRI scanner as a cheaper alternative to using costly cameras and filming equipment.
He contacted doctors Marc Miguel and Andrew Scott, who had spent a year researching how to capture moving images using MRI machines in an attempt to learn more about cleft palates and agreed to help make the film at St Bart’s. As Miguel and Scott explain, Page was required to wear a large head covering, known as a coil, while inside the scanner, which allowed it to generate detailed images depicting ‘slices’ of his head.
It’s an innovative technique – the video is allegedly the first to use real time MRI scans – and the result is visually striking. Since its release, Sivu has been signed to Atlantic Records, while Powell has since directed promos for The 1975 and Example. The film has also been screened in medical conferences and university lectures.
Better Man Than Me is released on September 29. Page’s debut album, Something On High, is released in October.
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