Hasta La Ideas

We know you love this one: it’s Pantone’s colour prediction for next year! So away with your Turquoise already and in with Honeysuckle (18-2120)…

Pantone’s fortune cookie for 2011 tells us that “Energising Honeysuckle Lifts Spirits and Imparts Confidence to Meet Life’s Ongoing Challenges”.

While the tagline is philosophical, it’s interesting to note that there’s a definite awareness of the financial climate in there. No purely fun-time mimosa (2008), honeysuckle is living in the real world – it’s going to keep you pepped up as you face those Challenges. That remain Ongoing.

And while turquoise (2009) did indeed serve “as an escape for many” (those days are long gone) a decent bit of honeysuckle naturally “emboldens us to face everyday troubles with verve and vigor”.

Aside from that, other conclusions drawn by CR are:

It reflects the swing to the right in US politics.

It’s pretty much the opposite of turquoise.

Um, we need more pinky-reds in our lives while we dig ourselves out of this bleak economic mess.

Anyway, we look forward to hearing how you all incorporate the hue into your lives.