Jun 21
Heineken Invites You to Redesign the Beer-Drinking Experience for Your Elders for a Chance to Win a Trip to Amsterdam & More!
Posted in: UncategorizedContent Sponsored by Heineken
Retirees may have all the free time in the world, but entrants to the Heineken Ideas Brewery 60+ Design Challenge have just SIX DAYS LEFT to submit their ideas to reinvent the beer-drinking experience for the 60-70 year old demographic. The brief calls for innovative new designs for anything and everything from beer itself to the packaging to the serving experience.
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